Notre magasin Bricoman devient Tecnomat
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Après onze années d’évolution constante, notre magasin Bricoman Tavaux (39) franchit une nouvelle étape de son développement en adoptant l’enseigne Tecnomat. Un changement pensé pour renforcer le positionnement de l’enseigne auprès de ses clients professionnels.
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Une expertise technique au service de la réalité des chantiers
[/vc_column_text][us_separator size=”small”][vc_column_text]Ce changement d’enseigne, aligné sur la stratégie globale de notre partenaire le groupe ADEO, illustre une montée en gamme qualitative initiée depuis plus d’une décennie. Il se traduit par le déploiement d’une offre de référence, technique et robuste, pensée pour répondre aux réalités et aux exigences des chantiers.[/vc_column_text][us_separator size=”small”][vc_column_text css=”%7B%22default%22%3A%7B%22background-color%22%3A%22%23ffffff%22%2C%22padding-left%22%3A%2230px%22%2C%22padding-top%22%3A%2230px%22%2C%22padding-bottom%22%3A%2230px%22%2C%22padding-right%22%3A%2230px%22%2C%22border-radius%22%3A%2220px%22%2C%22border-style%22%3A%22solid%22%2C%22border-left-width%22%3A%221px%22%2C%22border-top-width%22%3A%221px%22%2C%22border-bottom-width%22%3A%221px%22%2C%22border-right-width%22%3A%221px%22%2C%22border-color%22%3A%22%23707070%22%7D%7D”]
Le groupe ADEO affine son modèle depuis onze ans. Ce changement de marque est une première étape cruciale pour accroître l’attractivité de l’enseigne auprès des professionnels et répondre à leurs exigences sectorielles.
Philippe Faivre – Directeur Tecnomat Tavaux
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De nouveaux services pour faciliter le quotidien des artisans
[/vc_column_text][us_separator size=”small”][vc_column_text]Pour accompagner cette transition, booster la fidélité et simplifier le quotidien des professionnels, l’enseigne s’appuie sur de nombreux services en magasin :
- Le “Club M” avec un tout nouveau programme de fidélité offrant des ristournes exclusives, des événements dédiés ou encore des facilités de paiement pour récompenser ses clients professionnels réguliers.
- L’application digitale Tecnomat (App M) permet aux artisans de consulter leurs devis et factures, le suivi de commande, les stocks du magasin en temps réel…
- Et aussi, plus de 500 000 références pour 200 marques professionnelles référentes du bâtiment, des Comptoirs Pros pour un accompagnement sur mesure…
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Cette évolution d’enseigne répond à un objectif concret : recentrer notre activité pour accompagner au plus près les artisans et professionnels de la région.
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LES ACTUALITÉS
SCHIEVER
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