Acteur engagé au sein de la coopérative Intersport France, Schiever porte le projet d’ouverture du tout premier magasin Intersport au Portugal, à Felgueiras.
Le Groupe Schiever franchit une nouvelle étape de son développement à l’international.
[/vc_column_text][us_separator size=”small”][vc_column_text]INTERSPORT France distributeur d’articles de sport, annonce l’ouverture de son premier magasin au Portugal, situé à Felgueiras au nord-est de Porto.
Cette nouvelle implantation est portée par le groupe Schiever, Adhérent de la coopérative INTERSPORT France et porteur opérationnel du projet. Elle marque également l’entrée du Portugal dans le réseau INTERSPORT International, déjà présent dans 40 pays à travers le monde.
Quelques mois après l’annonce de la création d’une filiale ibérique dédiée, cette ouverture constitue la première concrétisation du développement d’INTERSPORT France au Portugal. Elle illustre la capacité du modèle coopératif français à accompagner le développement de nouveaux marchés tout en s’adaptant aux spécificités locales et aux attentes des consommateurs.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][us_image image=”6898″ align=”left” link=”%7B%22url%22%3A%22%22%7D” css=”%7B%22default%22%3A%7B%22border-radius%22%3A%2210px%22%2C%22box-shadow-h-offset%22%3A%220%22%2C%22box-shadow-v-offset%22%3A%223px%22%2C%22box-shadow-blur%22%3A%226px%22%2C%22box-shadow-color%22%3A%22rgba%280%2C0%2C0%2C0.75%29%22%7D%7D”][/vc_column_inner][/vc_row_inner][vc_row_inner columns_reverse=”1″ css=”%7B%22default%22%3A%7B%22margin-top%22%3A%2246px%22%2C%22margin-bottom%22%3A%2246px%22%7D%7D”][vc_column_inner width=”1/2″][us_image image=”6876″ align=”center” link=”%7B%22url%22%3A%22%22%7D” css=”%7B%22default%22%3A%7B%22border-radius%22%3A%2210px%22%2C%22box-shadow-h-offset%22%3A%220%22%2C%22box-shadow-v-offset%22%3A%223px%22%2C%22box-shadow-blur%22%3A%226px%22%2C%22box-shadow-color%22%3A%22rgba%280%2C0%2C0%2C0.75%29%22%7D%7D”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text css=”%7B%22default%22%3A%7B%22font-size%22%3A%2230px%22%2C%22font-weight%22%3A%22500%22%7D%2C%22laptops%22%3A%7B%22font-size%22%3A%2230px%22%2C%22font-weight%22%3A%22500%22%7D%2C%22tablets%22%3A%7B%22font-size%22%3A%2220px%22%2C%22font-weight%22%3A%22500%22%7D%2C%22mobiles%22%3A%7B%22font-size%22%3A%2220px%22%2C%22font-weight%22%3A%22500%22%7D%7D”]
Un concept moderne et une promesse client : « Engagés Sport, Engagés Prix »
[/vc_column_text][us_separator size=”small”][vc_column_text css=”%7B%22default%22%3A%7B%22text-align%22%3A%22left%22%7D%7D”]Avec une surface de 1800 m² implantée au cœur de la nouvelle zone du Retail Park, ce point de vente déploie un concept moderne, dynamique et chaleureux. Fidèle à la promesse « Engagés Sport, Engagés Prix », le magasin a pour ambition de rendre la pratique sportive accessible à tous les budgets.
L’offre s’articule autour de trois univers spécialisés :
Performance : Des équipements pour le Football, le Futsal, le Running, la Natation, le Tennis, le Padel et d’autres disciplines.
Bien-être, Forme & Outdoor : Des espaces dédiés au Fitness-Training, au Yoga, à la Randonnée et au Camping, ainsi qu’un rayon Cycle.
Mode & Lifestyle : Une offre complète de vêtements et de chaussures regroupant les grandes marques internationales.
Afin de garantir cette accessibilité, le point de vente propose de nombreux produits à moins de 10 € ainsi que de grandes marques à des prix engagés tout au long de l’année, le tout soutenu par un programme de fidélité attractif.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”%7B%22default%22%3A%7B%22margin-top%22%3A%2246px%22%2C%22margin-bottom%22%3A%2246px%22%7D%7D”][vc_column_inner link=”%7B%22url%22%3A%22%22%7D” css=”%7B%22default%22%3A%7B%22text-align%22%3A%22left%22%7D%7D” width=”1/2″][vc_column_text css=”%7B%22default%22%3A%7B%22font-size%22%3A%2230px%22%2C%22font-weight%22%3A%22500%22%7D%2C%22laptops%22%3A%7B%22font-size%22%3A%2230px%22%2C%22font-weight%22%3A%22500%22%7D%2C%22tablets%22%3A%7B%22font-size%22%3A%2220px%22%2C%22font-weight%22%3A%22500%22%7D%2C%22mobiles%22%3A%7B%22font-size%22%3A%2220px%22%2C%22font-weight%22%3A%22500%22%7D%7D”]
L’expertise et l’ancrage local au cœur du projet
[/vc_column_text][us_separator size=”small”][vc_column_text]Pour diriger cette nouvelle implantation, le Groupe Schiever a valorisé la mobilité interne en confiant la direction à Alexandre Pereira. Ce directeur franco-portugais, fort de son expérience au sein de l’enseigne en France, a choisi de s’installer au Portugal pour relever ce nouveau défi. Il sera accompagné par une équipe de 22 collaborateurs recrutés localement.
L’ambition de cette équipe est d’accompagner les habitants dans leur pratique sportive au quotidien en leur offrant un conseil personnalisé. Au-delà de la vente d’articles de sport, le magasin s’intègre à la vie locale grâce à la mise en place de véritables pôles de services techniques : Un atelier d’entretien et de réparation dédié aux vélos. Un espace de cordage pour les sports de raquette. Des offres spécifiques destinées aux Clubs & Collectivités, afin de soutenir activement le tissu associatif de la région.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][us_image image=”6914″ align=”left” link=”%7B%22url%22%3A%22%22%7D” css=”%7B%22default%22%3A%7B%22border-radius%22%3A%2210px%22%2C%22box-shadow-h-offset%22%3A%220%22%2C%22box-shadow-v-offset%22%3A%223px%22%2C%22box-shadow-blur%22%3A%226px%22%2C%22box-shadow-color%22%3A%22rgba%280%2C0%2C0%2C0.75%29%22%7D%7D”][/vc_column_inner][/vc_row_inner][us_btn label=”Téléchargez le communiqué de presse” link=”%7B%22url%22%3A%22https%3A%2F%2Fwww.schiever.com%2Fwp-content%2Fuploads%2F2026%2F08%2FCP-INTERSPORT-Ouverture-Portugal.pdf%22%2C%22target%22%3A%22_blank%22%7D” style=”3″ align=”center”][vc_row_inner content_placement=”middle” css=”%7B%22default%22%3A%7B%22margin-top%22%3A%2246px%22%2C%22margin-bottom%22%3A%2246px%22%7D%7D”][vc_column_inner width=”1/1″][vc_column_text css=”%7B%22default%22%3A%7B%22font-size%22%3A%2230px%22%2C%22font-weight%22%3A%22500%22%7D%7D”]
As a key player within the Intersport France cooperative, Schiever is leading the project to open the very first Intersport store in Portugal, in Felgueiras.
The Schiever Group is taking another step forward in its international expansion.
[/vc_column_text][us_separator size=”small”][vc_column_text]INTERSPORT France, a sporting goods retailer, announces the opening of its first store in Portugal, located in Felgueiras, northeast of Porto.
This new location is being developed by the Schiever Group, a member of the INTERSPORT France cooperative and the operational partner for the project. It also marks Portugal’s entry into the INTERSPORT International network, which is already present in 40 countries around the world.
A few months after the announcement of the creation of a dedicated Iberian subsidiary, this opening marks the first concrete step in INTERSPORT France’s expansion into Portugal. It demonstrates the French cooperative model’s ability to support the development of new markets while adapting to local conditions and consumer expectations.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][us_image image=”6898″ align=”left” link=”%7B%22url%22%3A%22%22%7D” css=”%7B%22default%22%3A%7B%22border-radius%22%3A%2210px%22%2C%22box-shadow-h-offset%22%3A%220%22%2C%22box-shadow-v-offset%22%3A%223px%22%2C%22box-shadow-blur%22%3A%226px%22%2C%22box-shadow-color%22%3A%22rgba%280%2C0%2C0%2C0.75%29%22%7D%7D”][/vc_column_inner][/vc_row_inner][vc_row_inner columns_reverse=”1″ css=”%7B%22default%22%3A%7B%22margin-top%22%3A%2246px%22%2C%22margin-bottom%22%3A%2246px%22%7D%7D”][vc_column_inner width=”1/2″][us_image image=”6876″ align=”center” link=”%7B%22url%22%3A%22%22%7D” css=”%7B%22default%22%3A%7B%22border-radius%22%3A%2210px%22%2C%22box-shadow-h-offset%22%3A%220%22%2C%22box-shadow-v-offset%22%3A%223px%22%2C%22box-shadow-blur%22%3A%226px%22%2C%22box-shadow-color%22%3A%22rgba%280%2C0%2C0%2C0.75%29%22%7D%7D”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text css=”%7B%22default%22%3A%7B%22font-size%22%3A%2230px%22%2C%22font-weight%22%3A%22500%22%7D%2C%22laptops%22%3A%7B%22font-size%22%3A%2230px%22%2C%22font-weight%22%3A%22500%22%7D%2C%22tablets%22%3A%7B%22font-size%22%3A%2220px%22%2C%22font-weight%22%3A%22500%22%7D%2C%22mobiles%22%3A%7B%22font-size%22%3A%2220px%22%2C%22font-weight%22%3A%22500%22%7D%7D”]
A modern concept and a customer promise: “Committed to Sports, Committed to Price”
[/vc_column_text][us_separator size=”small”][vc_column_text css=”%7B%22default%22%3A%7B%22text-align%22%3A%22left%22%7D%7D”]With 1,800 m² of retail space located in the heart of the new Retail Park, this store features a modern, dynamic, and welcoming design. True to its “Committed to Sports, Committed to Prices ” promise, the store aims to make sports accessible to all budgets.
The offering is organized around three specialized areas:
Performance: Equipment for soccer, futsal, running, swimming, tennis, padel, and other sports.
Wellness, Fitness & Outdoor: Sections dedicated to fitness training, yoga, hiking, and camping, as well as a cycling section.
Fashion & Lifestyle: A comprehensive selection of clothing and shoes featuring major international brands.
To ensure this affordability, the store offers many products for less than €10, as well as major brands at competitive prices year-round, all backed by an attractive loyalty program.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”%7B%22default%22%3A%7B%22margin-top%22%3A%2246px%22%2C%22margin-bottom%22%3A%2246px%22%7D%7D”][vc_column_inner link=”%7B%22url%22%3A%22%22%7D” css=”%7B%22default%22%3A%7B%22text-align%22%3A%22left%22%7D%7D” width=”1/2″][vc_column_text css=”%7B%22default%22%3A%7B%22font-size%22%3A%2230px%22%2C%22font-weight%22%3A%22500%22%7D%2C%22laptops%22%3A%7B%22font-size%22%3A%2230px%22%2C%22font-weight%22%3A%22500%22%7D%2C%22tablets%22%3A%7B%22font-size%22%3A%2220px%22%2C%22font-weight%22%3A%22500%22%7D%2C%22mobiles%22%3A%7B%22font-size%22%3A%2220px%22%2C%22font-weight%22%3A%22500%22%7D%7D”]
Expertise and local roots at the heart of the project
[/vc_column_text][us_separator size=”small”][vc_column_text]To lead this new location, the Schiever Group has promoted internal mobility by appointing Alexandre Pereira as director. This Franco-Portuguese director, drawing on his experience with the company in France, has chosen to relocate to Portugal to take on this new challenge. He will be supported by a team of 22 locally recruited employees.
This team’s goal is to support local residents in their daily sports activities by offering personalized advice. Beyond simply selling sporting goods, the store is an integral part of local life thanks to the establishment of dedicated technical service centers: A maintenance and repair shop dedicated to bicycles. A stringing service for racquet sports. Special offers for clubs and local communities, designed to actively support the region’s nonprofit sector.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][us_image image=”6914″ align=”left” link=”%7B%22url%22%3A%22%22%7D” css=”%7B%22default%22%3A%7B%22border-radius%22%3A%2210px%22%2C%22box-shadow-h-offset%22%3A%220%22%2C%22box-shadow-v-offset%22%3A%223px%22%2C%22box-shadow-blur%22%3A%226px%22%2C%22box-shadow-color%22%3A%22rgba%280%2C0%2C0%2C0.75%29%22%7D%7D”][/vc_column_inner][/vc_row_inner][us_btn label=”Download the press release” link=”%7B%22url%22%3A%22https%3A%5C%2F%5C%2Fwww.schiever.com%5C%2Fwp-content%5C%2Fuploads%5C%2F2026%5C%2F08%5C%2FCP-INTERSPORT-Ouverture-Portugal.pdf%22%2C%22target%22%3A%22_blank%22%7D” style=”3″ align=”center”][vc_row_inner content_placement=”middle” css=”%7B%22default%22%3A%7B%22margin-top%22%3A%2246px%22%2C%22margin-bottom%22%3A%2246px%22%7D%7D”][vc_column_inner width=”1/1″][vc_column_text css=”%7B%22default%22%3A%7B%22font-size%22%3A%2230px%22%2C%22font-weight%22%3A%22500%22%7D%7D”]
[/vc_column_text][us_separator size=”small”][vc_column_text]C’est en juin 2014 qu’ont été signés les accords permettant l’installation du premier hypermarché Auchan (aujourd’hui bi1) au Tadjikistan.
Ainsi, 2 ans plus tard, le premier hypermarché d’Asie centrale ouvrait ses portes à Douchanbé, capitale du Tadjikistan.
Pour fêter cet anniversaire, le magasin a organisé 4 jours de fête avec de nombreuses animations pour nos clients et nos 200 collaborateurs.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_video link=”https://youtube.com/shorts/SRjOo2Ph00g?si=xdClvbzlLFzMqIzz”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row][vc_row us_bg_image_source=”media” us_bg_image=”401″ content_placement=”middle” css=”%7B%22default%22%3A%7B%22color%22%3A%22_header_middle_bg%22%7D%7D”][vc_column link=”%7B%22url%22%3A%22%22%7D” width=”1/4″][vc_column_text]
LES ACTUALITÉS
SCHIEVER
[/vc_column_text][us_separator size=”small”][vc_column_text]Découvrez les toutes dernières actualités de nos enseignes.[/vc_column_text][us_btn label=”En savoir plus >” link=”%7B%22url%22%3A%22%2Fnos-actualites%22%7D” align=”%7B%22default%22%3A%22none%22%2C%22laptops%22%3A%22none%22%2C%22tablets%22%3A%22center%22%2C%22mobiles%22%3A%22center%22%7D” css=”%7B%22default%22%3A%7B%22padding-left%22%3A%220%22%2C%22padding-right%22%3A%220%22%7D%7D”][/vc_column][vc_column link=”%7B%22url%22%3A%22%22%7D” css=”%7B%22default%22%3A%7B%22padding-left%22%3A%2220px%22%2C%22padding-right%22%3A%2220px%22%7D%7D” width=”3/4″][us_carousel taxonomy_category=”alimentaire,bricolage,communiques-de-presse,groupe,habillement,international,rse,sport” items_quantity=”8″ no_items_action=”hide_grid” items_layout=”171″ items_gap=”0.6rem” overriding_link=”%7B%22url%22%3A%22%22%7D” items=”4″ arrows=”1″ arrows_size=”1.3rem” arrows_offset=”-10px” dots=”1″ responsive=”%5B%7B%22breakpoint%22%3A%22tablets%22%2C%22breakpoint_width%22%3A%221024px%22%2C%22items%22%3A%222%22%2C%22items_offset%22%3A%220px%22%2C%22center_item%22%3A%220%22%2C%22autoheight%22%3A%220%22%2C%22loop%22%3A%220%22%2C%22autoplay%22%3A%220%22%2C%22arrows%22%3A%221%22%2C%22dots%22%3A%221%22%7D%5D”][/vc_column][/vc_row]
[/vc_column_text][us_separator size=”small”][vc_column_text]It was in June 2014 that the agreements were signed enabling the first Auchan hypermarket (now bi1) to be set up in Tajikistan.
So, 2 years later, the first hypermarket in Central Asia opened its doors in Dushanbe, the capital of Tajikistan.
To celebrate this anniversary, the store organized 4 days of festivities with numerous events for our customers and our 200 employees.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_video link=”https://youtube.com/shorts/SRjOo2Ph00g?si=xdClvbzlLFzMqIzz”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row][vc_row us_bg_image_source=”media” us_bg_image=”5151″ content_placement=”middle” css=”%7B%22default%22%3A%7B%22color%22%3A%22_header_middle_bg%22%7D%7D”][vc_column link=”%7B%22url%22%3A%22%22%7D” width=”1/4″][vc_column_text]
NEWS
SCHIEVER
[/vc_column_text][us_separator size=”small”][vc_column_text]Discover the latest news from our brands.[/vc_column_text][us_btn label=”Learn more >” link=”%7B%22url%22%3A%22https%3A%5C%2F%5C%2Fwww.schiever.com%5C%2Fen%5C%2Four-news%5C%2F%22%7D” align=”%7B%22default%22%3A%22none%22%2C%22laptops%22%3A%22none%22%2C%22tablets%22%3A%22center%22%2C%22mobiles%22%3A%22center%22%7D” css=”%7B%22default%22%3A%7B%22padding-left%22%3A%220%22%2C%22padding-right%22%3A%220%22%7D%7D”][/vc_column][vc_column link=”%7B%22url%22%3A%22%22%7D” css=”%7B%22default%22%3A%7B%22padding-left%22%3A%2220px%22%2C%22padding-right%22%3A%2220px%22%7D%7D” width=”3/4″][us_carousel taxonomy_category=”alimentaire,bricolage,communiques-de-presse,groupe,habillement,international,rse,sport” items_quantity=”8″ no_items_action=”hide_grid” items_layout=”171″ items_gap=”0.6rem” overriding_link=”%7B%22url%22%3A%22%22%7D” items=”4″ arrows=”1″ arrows_size=”1.3rem” arrows_offset=”-10px” dots=”1″ responsive=”%5B%7B%22breakpoint%22%3A%22tablets%22%2C%22breakpoint_width%22%3A%221024px%22%2C%22items%22%3A%222%22%2C%22items_offset%22%3A%220px%22%2C%22center_item%22%3A%220%22%2C%22autoheight%22%3A%220%22%2C%22loop%22%3A%220%22%2C%22autoplay%22%3A%220%22%2C%22arrows%22%3A%221%22%2C%22dots%22%3A%221%22%7D%5D”][/vc_column][/vc_row]
[/vc_column_text][us_separator size=”small”][vc_column_text]Après de nombreux mois de travail des collaborateurs ouzbèkes et français présents sur place, notre développement en Ouzbékistan s’est concrétisé hier par une première ouverture à Tachkent, la capitale !
Après notre implantation à Douchanbé, au Tadjikistan, nous relevons un nouveau défi sur le territoire Ouzbek, avec le déploiement d’un réseau de supérettes sous la marque bi1.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][us_image image=”4590″ align=”left” link=”%7B%22url%22%3A%22%22%7D” css=”%7B%22default%22%3A%7B%22border-radius%22%3A%2210px%22%2C%22box-shadow-h-offset%22%3A%220%22%2C%22box-shadow-v-offset%22%3A%223px%22%2C%22box-shadow-blur%22%3A%226px%22%2C%22box-shadow-color%22%3A%22rgba%280%2C0%2C0%2C0.75%29%22%7D%7D”][/vc_column_inner][/vc_row_inner][vc_row_inner columns_gap=”5rem” columns_reverse=”1″ css=”%7B%22default%22%3A%7B%22margin-top%22%3A%2246px%22%2C%22margin-bottom%22%3A%2246px%22%7D%7D”][vc_column_inner width=”1/2″][us_image image=”4589″ align=”center” link=”%7B%22url%22%3A%22%22%7D” css=”%7B%22default%22%3A%7B%22border-radius%22%3A%2210px%22%2C%22box-shadow-h-offset%22%3A%220%22%2C%22box-shadow-v-offset%22%3A%223px%22%2C%22box-shadow-blur%22%3A%226px%22%2C%22box-shadow-color%22%3A%22rgba%280%2C0%2C0%2C0.75%29%22%7D%7D”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text css=”%7B%22default%22%3A%7B%22font-size%22%3A%2230px%22%2C%22font-weight%22%3A%22500%22%7D%2C%22laptops%22%3A%7B%22font-size%22%3A%2230px%22%2C%22font-weight%22%3A%22500%22%7D%2C%22tablets%22%3A%7B%22font-size%22%3A%2220px%22%2C%22font-weight%22%3A%22500%22%7D%2C%22mobiles%22%3A%7B%22font-size%22%3A%2220px%22%2C%22font-weight%22%3A%22500%22%7D%7D”]
13 marques de distributeur ont été développées et produites sur place par les équipes de Schiever Ouzbékistan, en partenariat avec des acteurs locaux.
Chacune d’entre elles fait l’objet d’un cahier des charges rigoureux et d’une identité spécifique, étudiée avec soin.
” Il s’agit de magasins ouzbeks, dont les produits sont fabriqués par des ouzbeks, pour une population ouzbèke […]. C’est en nous impliquant dans l’évolution des usages, en collaboration avec les fabricants, et en travaillant avec les producteurs locaux que nous répondrons aux besoins de la population.